About Us
OUR STORY
As a company leading the incorporation of art into daily lives, Allief aims to provide diverse cultural experiences through the delicate world of handcraft.
Allief has dedicated continuous effort into cultivating the art of traditional Korean pottery ware by sharing the beauty of Korean ceramics and cuisine with the world.
Allief envisions the establishment of pottery art as a Korean cultural heritage.
Special Values of Handcraft
Allief’s ceramic-wares are made from specially
prepared porcelain that cannot be found anywhere
else in the world. Unlike mass produced ceramics,
Allief’s products are carefully handcrafted and
valued for their unique qualities.
After being glazed with 100% natural materials,
they are fired at 1,250°C in a kiln. Allief’s unique
colors are the results of such meticulous glazing
and firing.
Allief aims to create functional porcelain whilst
upholding the artistic value of each products.
At Allief, we breathe and live by craftsmanship.
One may observe this through each individually
handmade works. The characteristics of hand-made
products gives them longevity in style and value,
irreplaceable by mass productions.
Living Porcelain that Transcends into Art
While upholding the traditional techniques of pottery
making, Allief’s ceramic-wares are designed with
modern aesthetics. Without unnecessary decorative
elements,
Allief focuses on practicality and beauty in minimalism.
The minimalistic quality of Yido’s ceramic wares allows
the embrace of a broad spectrum of cuisines. The food
shines with modesty and beauty when served with our
dinnerwares.