BI / CI

Logo Overview

The Allief logo is our primary visual symbol as an arts of ancient animal pottery in the form of a bull. Our logo serves as a positive embodiment of Allief’s unique-
enhancing the perception of the brand in the marketplace.

Alternate Logos

The Allief logo most strongly supports our brand position strategy and should be the first choice. These alternate logos should be used only in the defined
instances below.

Primary Colors

It is essential that our use of color is consistent across all applications. By referring to the guidelines, we will achieve the desired results for our brand, and work
more efficiently by eliminating guesswork.

Typeface Family

Our brand typeface, Noto Sans, is available in two font weights along with Noto Sans for maximum flexibility across applications. Noto Sans should be used only
in layouts requiring smaller size type.

Noto Sans is a trademark of Google Inc. Noto fonts are open source. All Noto fonts are published under the SIL Open Font License, Version 1.1. Language data and
some sample texts are from the Unicode CLDR project.