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Donga Ilbo - Allief Wins Official Commendation from Prime Minister for…

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작성자 Allief 작성일19-07-12 14:56 조회170회 댓글0건

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Gwansub Shin, the chairman of the premium hand-crafted ceramics brand, ‘Allief’, is posing for the camera at the opening of the Pavilion of Korea in the ‘2015 Milan Expo’.
Chairman Shin of the premium hand-crafted ceramics brand ‘Allief’ has received official commendation from the Prime Minister for her contribution in enhancing the national image through her hand-crafted ceramics at the ‘2015 Milan Expo’.

Allief concentrated on promulgating the beauty and value of Korean food culture during the Milan Expo and contributed to the enhancement of national brands.

The Milan Expo is one of the top 3 festivals of the world and is held every 5 years. Last year, the subject was food and 145 countries participated promulgating their country’s food and food culture.

The Milan Expo Korean Pavilion, which attracted 2,300,000 spectators ? the biggest audience yet, added 6 special menus in the hand-crafted ceramics of Allief under the 3 themes ‘harmony’, ‘healing’ and ‘health’ with the topic of ‘Korean food, proposal for the future ? food is life’. The menu of the Korean Pavilion was presented as a one-plate concept, which possessed modern beauty and creativity. In particular, Yido’s ‘Onyu’ line with simple white colors, ‘Cheongyeon’ line with its brilliant celadon color, and ‘Heukyul’ line with its black darkness went with Korean food harmoniously and grabbed the attention of people from all around the world.

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